Working with Ray and his team at Inertia has been a game changer for AMJ.
In my 13 years since founding Inertia, I’ve had a lot of opportunity to speak with both prospective and existing clients at length about their approach to physical product development. We often end up talking about the challenges in launching their start-up or growing their existing business. After many discussions, I noticed some common themes emerging – as we peeled back the layers of the initial, surface-level symptoms.
A big part of what we do at Inertia is helping our clients overcome these challenges. As the cliche says, bringing a physical product to market is a marathon, not a sprint. Hardware development can be difficult and it does take time, incredible focus and a lot of resources. However, when its done right the rewards can transform businesses (and people too).