For those interested in manufacturing, a lean startup could be a good option, as it allows new product development to occur even quicker to get your new product out there as soon as possible. However, it is important to understand what lean startup is. While every manufacturer or company should always conduct market research and analyze the product before jumping in and manufacturing the item, lean startup in new product development allows you to do that analyzing and research quicker than before.
It is important to understand that product development means failing and learning from those mistakes to continue on and make a great item that someone will want or need to purchase. The lean approach allows you to make those mistakes and learn from them faster by considering the problem validation and solution validation options.
Problem and Solution Validation
If you own the product or the concept of the product, you should be leading the effort to decide on problem validation. You must determine what your product will solve or fix, who the customers will be and how the product will benefit your company and the world around you. This step is incredibly important in order to ensure you get a finished product that will sell and make your company money.
Solution validation occurs when you decide what the problem is that you will be fixing. You will need to figure out more about the users of the product, such as how much experience they must have and what demographic you’ll be considering. You’ll also need to consider what function the product will have and whether it will be multi-function or single-function. During this phase, the team will change to include the owner, designer and developer, though the sales and service department, along with marketing will leave. Once you have decided on a product and decided the key points, it is time to create the product and then launch it.
Lean Startup with Inertia
Most developers of products need help through other companies, such as Inertia which offers a one-stop service option to help you get your idea from a simple idea in your head to a successful product that is ready to sell.
It is important to consider a lean startup in new product development because it can help reduce the amount of waste and use less resources to get your products into customer’s homes. It can be extremely wasteful to develop a new product because you are continuously using materials as you make mistakes and learn from them. This process is necessary so that customers have a quality product, but with a lean startup option, you are using less materials or lesser-quality materials to create that product. Many times, computer graphics are used to create the product and it can even be tested using a computer. Once you have the item the way you want and need it to be, you can then use high-quality materials and supplies to build a prototype. Once the prototype has been tested to be accurate and good, then you can start production.
Lean product development methods are used to go through the development process as quickly as possible and there are many different methods from which to choose. The first seems fairly simple because you clearly define the requirements of the market and product. In this method, you work even harder to create the right product without actually building it and in some cases, transform the market to require your new product.
Other options can include having a detailed project planned, team communication throughout all processes, documenting the project consistently, reviews on documented designs and adhering to a QM system. In most cases, more than one method is used to get your items into the market quicker. For example, most design owners would prefer that their team communicates effectively throughout the process and would need to have everything documented about the product for patent purposes. Quality management is necessary to ensure that the finished product is safe and does what it should do.
What to Do
If you have a new product idea, you have many options, but it may be in your best interest to contact Inertia Engineering to ensure that your idea gets into stores as soon as possible. They are experts in lean startup methods and can definitely help you get your idea off the ground and into people’s homes that will need it.
Visiting their website is a great first start, as they explain more about lean startup in new product development, offer many other methods, have a great blog that can be read and many other resources to help you achieve your goals. It is important to understand that you are not alone in your endeavor and that there are people out there who wish to help you.