Working with Ray and his team at Inertia has been a game changer for AMJ.
Prior to taking Clek private, Chris had worked with Ray Minato (Founder of Inertia) and his team while still at Magna. Chris connected with Inertia’s entrepreneurial spirit, expertise and can-do approach, which made the decision to work with Inertia an easy one. Partnering with Inertia at this early stage, meant the team at Clek got the instant benefits of a diverse, professional team without incurring the overhead costs and lengthy ramp up times associated with building one internally.
The first goal was building an industry leading convertible child car seat, ultimately called the foonf. Clek’s vision for the foonf was to differentiate themselves from the competition by offering an ultra stylish seat that offered revolutionary safety technology.