Working with Ray and his team at Inertia has been a game changer for AMJ.
The question Bruce kept asking himself was “What do I need to do now to ensure we’ll be in business in 100 years.”
After assembling a group of 15 bright minds from his company for a weekend brainstorming session, the answer to his question came back loud and clear. The future of moving was rooted in evolving both how customers goods were stored and moved. Instead of using cardboard boxes or wooden crates as storage, customers goods would be packed in secure, modular steel cubes. Instead of custom moving trailers, these cubes could be transported in any standard freight truck or by rail.