Working with Ray and his team at Inertia has been a game changer for AMJ.
- Study the market and your brand to identify the target customer personas
- Analyze and optimize where and how the product will be used in order to develop functional, user interface, and ergonomic requirements
- Create product function, form, and feature requirements
- Create design concepts – sketches, 3D surface models, and photo-renderings
- Selection colors, finishes, textures, and markings
- Work with marketing, engineering, and manufacturing to create balanced business solutions