Inertia's Industrial Design Consultants will study the relationship between your product, the user, and the environment to create concepts and requirements to optimize the function, value, and appearance of your product.
Creating a new product from idea to store shelves is a challenging task and requires a delicate balance between customer needs, market positioning, and the technical know-how to execute successfully.
Inertia’s Industrial Design Consultants will research your market and understand where your product fits and how to make it stand out from the crowd. They will create beautiful product designs that are easy, intuitive, and joyful to use all the while balancing manufacturing and business requirements.
Inertia’s industrial design services are often serve as the entry point for our clients to engage our help – once they’ve already proven some of the basic functional aspects of the product.
Industrial design is one of the first stops in the design process and is an essential part of product development. Its role is to combine marketing and technical requirements and create visually aesthetic product concepts that bring joy and delight to the person using it.
Industrial designers are typically used when developing products that have the following market needs:
- The product must be visually appealing
- The product requires frequent human interaction
- The product will be deployed on a mass scale so it must be easy to use, intuitive, requiring little guidance, training, or explanation
- You want to ensure your customers receive a certain and specific user experience
An industrial designer would not normally be engaged to assist on products or systems that are more industrial in nature and those that are one-offs. Some examples might include manufacturing plant equipment, or under-the-hood or out-of-sight technical components such as gearboxes, pumps, motors, mechanisms, machinery, etc.
Some of the aspects of Industrial design services include:
Most product design starts with industrial design as that is the discipline that most expertly makes the connection between the user to the product.
Industrial designers typically create the overall look, feel, and human interface of the product and define what the product must do for the user. Electrical and mechanical design engineers work out “how” the product will achieve its functions. Engineers focus more on ensuring the mechanisms, work, electrical circuits work, stiffness, strength, and so on meets the product needs. Engineers will also oversee product testing and certifications as well as ensuring the product can be manufactured to meet the business case needs.
There tends to be significant overlap between industrial design trends and engineering but if either one is neglected there is a real risk of producing a product no one wants (without industrial design expertise) or a product that won’t work or can’t be made efficiently or profitably (without engineering expertise).
Our design team understands what it takes to make your product stand out in a crowded marketplace.
We’ll help you understand what are your customers’ true desires – even those desires they haven’t yet even self realized. We’ll help you develop patents to secure industry leading features and aesthetics. These we’ll help bring those ideas to life in the form of appearance prototypes as well as functional prototypes to validate your product ideas.
Our industrial design services have seen service in a broad range of industries including
- Medical device technology (medtech)
- Health and safety
- Cleantech
- Fitness
- Consume
Specifically for medical device design, there are standard guidelines (IEC 62366 – Application of Usability Engineering) that helps to define the requirements to ensure that medical device user interfaces have been properly designed so as to minimize potential misuse of the product.
We have built Inertia around delivering an outstanding customer experience and because of our collaborative and disciplined approach maximize the potential for our customers’ success to help drive innovation in products that will outperform the rest of the market.
Contact us to learn how our industrial design studio can help make your idea a reality. We are based in Toronto, Canada but serve clients across North America.
Inertia is ready to assist with our industrial design services & industrial design consultancy as an integral part of your product development cycle. We will take the guesswork out of the equation for you and guide you through the design and prototyping process to get your product manufactured and in the marketplace as quickly as possible.
