THE TRUE COST OF GOING “SLOW-TO-MARKET”
WHAT IS LEAN PRODUCT DEVELOPMENT AND WHY SHOULD YOU CARE?
Lean is defined as:
The elimination of waste
Creating more value for customers with less resources
We’ve taken our experience in lean manufacturing and competition motorsports and embraced industry expert methods in lean product development to create a team and environment that results in getting products to market quickly and efficiently.
We understand that the money and time spent on new product development is an investment. And like all investments NPD should be rated on its rate of return. That is why we use Lean Product Development methods to get ideas to market quickly and efficiently. Some of those methods include:
Clearly Defining Market & Product Requirements
Detailed Project Planning – Using a Stage Gate Process
On-going Team Communication
Consistent Project Documentation
Systematic, Documented Design Reviews
Adherence to a Quality Management System
We’ve seen too many companies spend years on trying to get a product to market or deal with quality issues once a product gets to manufacturing because they did not properly execute on NPD.