The success and speed of product development heavily relies upon the quality of information that feeds the process, which is why many companies have called on us to gather and distil information to help define their strategy and guide their decisions.

We use Lean-Product-Development techniques right from the start to uncover and assemble the right information to quickly and efficiently drive the product development process.  We rigorously document our learning and keep it front and centre so we can remain focused on the goal while constantly questioning assumptions to ensure they remain valid as we learn and progress throughout the product development cycle.

Some of the activities we undertake in the Research + Strategy phase are:


  • Product and market research


  • Competitive product benchmarking


  • Product Requirements Briefs


  • Project and product risk assessments


  • Product development planning to determine cost and timing


  • Patent infringement searches and patentability analysis


  • Business case modeling and sensitivity analysis

Qualitative Market Research, Analysis and Strategies