The success and speed of a product development project heavily relies upon the quality of information that feeds the process.

At Inertia, we use Lean-Product-Development techniques right from the start to make sure we uncover the right information to quickly and efficiently to drive the product development process. We rigorously document our learning and keep it front and centre so we can remain focused on the goal while constantly questioning assumptions to ensure they remain valid as we learn and progress throughout the product development cycle. Some of the activities we undertake in the Research + Strategy phase are:


  • Product and Market Research
  • Competitive Product Benchmarking
  • Product Requirements Brief Documents
  • Project and Product Risk Assessments
  • Product Development Planning
  • Patent infringement searches and patentability analysis
  • Business Case Modeling and Analysis